What Is SEO / Search Engine Optimization?

https://searchengineland.com/guide/what-is-seo

Sitenizi sağlıklı tutmak için tavsiyeleri takip edin

muayene : 2018-02-10 20:58:05



seoanaliz Tespit Edilen 16 sorun var

Puan

sayfa başlığı

sayfa başlığı : What Is SEO / Search Engine Optimization?


Your page title does not exceed 60 characters. It's fine.

Bilgi tabanı
Title is the heading of the webpage. The sentence or string enclosed between html title tag () is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.
Learn more

Meta Açıklaması

Meta Açıklaması : Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.


Your meta description exceeds 150 characters. It's not good.

Bilgi tabanı
Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Meta Anahtar Kelime

Meta Anahtar Kelime :


Your site do not have any meta keyword.

Bilgi tabanı
Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Tekli Anahtar Kelimeler

Keyword Tekrar Yoğunluk Olası Spam
SEO 45 4.808 % No
Search 26 2.778 % No
Engine 20 2.137 % No
search 12 1.282 % No
Chapter 9 0.962 % No
Google 7 0.748 % No
Success 6 0.641 % Yes
Land 6 0.641 % No
Link 6 0.641 % No
Marketing 6 0.641 % Yes
engine 5 0.534 % No
Building 5 0.534 % No
Land’s 5 0.534 % No
Social 5 0.534 % No
Factors 5 0.534 % No
Bing 4 0.427 % No
Local 4 0.427 % No
Content 4 0.427 % No
Media 4 0.427 % No
Guide 4 0.427 % No

İki Kelimeli Anahtar Kelimeler

Keyword Tekrar Yoğunluk Olası Spam
Search Engine 18 1.923 % No
Engine Land 6 0.641 % No
Success Factors 5 0.534 % No
Link Building 5 0.534 % No
Engine Land’s 5 0.534 % No
Factors Chapter 4 0.427 % No
search engine 4 0.427 % No
Guide To 4 0.427 % No
Engine Success 4 0.427 % No
of the 3 0.321 % No
to the 3 0.321 % No
tips and 3 0.321 % No
To SEO 3 0.321 % No
Land’s Guide 3 0.321 % No
search engines 3 0.321 % No
See More 3 0.321 % No
Bing Social 3 0.321 % No
Google Bing 3 0.321 % No
Retail Google 3 0.321 % No
Local Retail 3 0.321 % No

Üç Kelimelik Anahtar Kelimeler

Keyword Tekrar Yoğunluk Olası Spam
Search Engine Land 6 0.641 % No
Search Engine Land’s 5 0.534 % No
Success Factors Chapter 4 0.427 % No
Engine Success Factors 4 0.427 % No
Search Engine Success 4 0.427 % No
Retail Google Bing 3 0.321 % No
Land’s Guide To 3 0.321 % No
Guide To SEO 3 0.321 % No
Google Bing Social 3 0.321 % No
SEO SEM Mobile 3 0.321 % No
Mobile Local Retail 3 0.321 % No
SEM Mobile Local 3 0.321 % No
Local Retail Google 3 0.321 % No
Engine Land’s Guide 3 0.321 % No
tips and tactics 2 0.214 % No
major search engines 2 0.214 % No
Sign up for 2 0.214 % No
up for our 2 0.214 % No
for our daily 2 0.214 % No
Learn More About 2 0.214 % No

Dört kelime

Keyword Tekrar Yoğunluk Olası Spam
Search Engine Success Factors 4 0.427 % No
Engine Success Factors Chapter 4 0.427 % No
Engine Land’s Guide To 3 0.321 % No
SEM Mobile Local Retail 3 0.321 % No
Mobile Local Retail Google 3 0.321 % No
Local Retail Google Bing 3 0.321 % No
Retail Google Bing Social 3 0.321 % No
Land’s Guide To SEO 3 0.321 % No
Search Engine Land’s Guide 3 0.321 % No
SEO SEM Mobile Local 3 0.321 % No
Sign up for our 2 0.214 % No
Click Here Learn More 2 0.214 % No
Here Learn More About 2 0.214 % No
Learn More About Our 2 0.214 % No
up for our daily 2 0.214 % No
Google Bing Social Home 2 0.214 % No
Link Bombs Link Building 1 0.107 % No
these subcategories Link Building 1 0.107 % No
subcategories Link Building Link 1 0.107 % No
SEO generally Search Engine 1 0.107 % No

Anahtar Kelime Kullanımı

The most using keywords do not match with meta keywords.

Bilgi tabanı
Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Toplam Kelimeler

Toplam Kelimeler : 936

Bilgi tabanı
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Metin / HTML Oranı Testi

Site failed text/HTML ratio test.

Metin / HTML Oranı Testi : 10%

Bilgi tabanı
The ideal page's ratio of text to HTML code must be lie between 20 to 60%. Because if it is come less than 20% it means you need to write more text in your web page while in case of more than 60% your page might be considered as spam.

HTML Başlıkları

H1(1)

  • What Is SEO / Search Engine Optimization?

H2(14)

  • Search Engine Land
  • Epic review of the biggest trends & updates in paid search
  • Mid-December changes confirmed
  • Attend Search Engine Land’s conferences
  • What Is SEO?
  • VIDEO: SEO Explained
  • More SEO Advice For Beginners
  • Search Engine Land’s Guide To SEO
  • More SEO Guides & Books
  • Daily SEO News & Expert SEO Advice
  • Search Engine Land’s SEO Library
  • Get SEO News & Advice Delivered To Your Inbox
  • Thanks to Our Sponsor

H3(11)

  • The Year in PPC
  • Google ranking algorithm updates
  • Events
  • Attend Our Conferences
  • Attend SMX - Click Here
  • Attend MarTech - Click Here
  • White Papers
  • Webinars
  • Research Reports
  • Search Engine Land’s Guide To SEO
  • Follow Us

H4(0)

H5(0)

H6(0)

Bilgi tabanı
h1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result.

h2 status less important but should be used for proper understanding of your website for visitor.

robot.txt

Your site does not have robot.txt.



Bilgi tabanı
robots.txt is text file that reside on website root directory and contains the instruction for various robots (mainly search engine robots) for how to crawl and indexing your website for their webpage. robots.txt contains the search bots or others bots name, directory list allowed or disallowed to be indexing and crawling for bots, time delay for bots to crawl and indexing and even the sitemap url. A full access or a full restriction or customized access or restriction can be imposed through robots.txt.

robots.txt is very important for SEO. Your website directories will be crawled and indexed on search engine according to robots.txt instructions. So add a robots.txt file in your website root directory. Write it properly including your content enriched pages and other public pages and exclude any pages which contain sensitive information. Remember robots.txt instruction to restrict access to your sensitive information of your page is not formidable on web page security ground. So do not use it on security purpose.
Learn more

Site haritası

Your site does not have sitemap

Bilgi tabanı
Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. it can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt You can create a sitemap.xml by various free and paid service or you can write it with proper way (read about how write a sitemap).

Also keep these things in mind:
1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Broken link: a broken link is an inaccessible link or url of a website. a higher rate of broken links have a negative effect on search engine ranking due to reduced link equity. it also has a bad impact on user experience. There are several reasons for broken link. All are listed below.
1) An incorrect link entered by you.
2) The destination website removed the linked web page given by you. (A common 404 error).
3) The destination website is irreversibly moved or not exists anymore. (Changing domain or site blocked or dysfunctional).
4) User may behind some firewall or alike software or security mechanism that is blocking the access to the destination website.
5) You have provided a link to a site that is blocked by firewall or alike software for outside access.
Learn more or Learn more

Dahili Vs. Dış bağlantılar

Toplam İç Bağlantılar 75
Toplam Dış Bağlantılar 45

Dahili Bağlantılar

  • https://searchengineland.com
  • https://searchengineland.com/library/channel/seo
  • https://searchengineland.com/library/channel/sem
  • https://searchengineland.com/library/channel/mobile
  • https://searchengineland.com/library/channel/local
  • https://searchengineland.com/library/channel/retail
  • https://searchengineland.com/library/google
  • https://searchengineland.com/library/bing
  • https://searchengineland.com/guide/what-is-social-media-marketing
  • https://searchengineland.com
  • https://searchengineland.com/newsletters
  • https://searchengineland.com
  • /library/channel/seo
  • /library/channel/sem
  • /library/channel/mobile
  • /library/channel/local
  • /library/channel/retail
  • /library/google
  • /library/bing
  • /guide/what-is-social-media-marketing
  • /library/
  • //searchengineland.com/newsletters
  • https://searchengineland.com
  • https://searchengineland.com/ppc-2017-year-in-review-google-bing-trends-288395
  • https://searchengineland.com/ppc-2017-year-in-review-google-bing-trends-288395
  • https://searchengineland.com/google-confirms-mid-december-search-ranking-algorithm-update-288682
  • https://searchengineland.com/google-confirms-mid-december-search-ranking-algorithm-update-288682
  • https://searchengineland.com/events?utm_source=sel&utm_medium=textlink&utm_content=events+tile
  • https://searchengineland.com/events?utm_source=sel&utm_medium=textlink&utm_content=events+tile
  • https://searchengineland.com/library/google
  • https://searchengineland.com/library/microsoft/microsoft-bing
  • https://searchengineland.com/library/yahoo
  • https://searchengineland.com/guide/what-is-paid-search
  • https://searchengineland.com/seotable
  • https://searchengineland.com/seotable/download-periodic-table-of-seo
  • https://searchengineland.com/guide/seo
  • https://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
  • https://searchengineland.com/guide/seo/content-search-engine-ranking
  • https://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
  • https://searchengineland.com/guide/seo/html-code-search-engine-ranking
  • https://searchengineland.com/guide/seo/trust-authority-search-rankings
  • https://searchengineland.com/guide/seo/link-building-ranking-search-engines
  • https://searchengineland.com/guide/seo/personalization-search-engine-rankings
  • https://searchengineland.com/guide/seo/social-media-ranking-search-results
  • https://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
  • https://searchengineland.com/library/channel/seo
  • https://searchengineland.com/newsletters
  • https://searchengineland.com/library/seo
  • https://searchengineland.com/library/seo/seo-blogs-feeds
  • https://searchengineland.com/library/seo/seo-cloaking-doorway-pages
  • https://searchengineland.com/library/seo/seo-writing-body-copy
  • https://searchengineland.com/library/seo/seo-blocking-spiders
  • https://searchengineland.com/library/seo/seo-domain-names-urls
  • https://searchengineland.com/library/seo/seo-duplicate-content
  • https://searchengineland.com/library/seo/seo-flash
  • https://searchengineland.com/library/seo/seo-general
  • https://searchengineland.com/library/seo/seo-image-search
  • https://searchengineland.com/library/seo/seo-local
  • https://searchengineland.com/library/seo/seo-mobile-search
  • https://searchengineland.com/library/seo/seo-redirects-moving-sites
  • https://searchengineland.com/library/seo/seo-spamming
  • https://searchengineland.com/library/seo/seo-submitting-sitemaps
  • https://searchengineland.com/library/seo/seo-tagging
  • https://searchengineland.com/library/seo/seo-titles-descriptions
  • https://searchengineland.com/library/seo/seo-video-search
  • https://searchengineland.com/library/link-building
  • https://searchengineland.com/library/link-building/link-building-link-bombs
  • https://searchengineland.com/library/link-building/link-building-linkbait
  • https://searchengineland.com/library/link-building/link-building-paid-links
  • https://searchengineland.com/library/google/google-seo
  • https://searchengineland.com/library/microsoft/microsoft-bing-seo
  • https://searchengineland.com/library/yahoo/yahoo-seo
  • https://searchengineland.com/library/how-to/how-to-seo
  • https://searchengineland.com/guide/seo?utm_source=sel&utm_medium=display&utm_campaign=seoguide&utm_content=300x481-science
  • /

Dış bağlantılar

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  • https://twitter.com/sengineland
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  • https://www.twitter.com/sengineland
  • http://www.facebook.com/searchengineland
  • http://commoncraft.com/
  • http://www.commoncraft.com/#all-videos
  • http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
  • http://moz.com/beginners-guide-to-seo
  • http://www.smallbusinesssem.com/the-seo-success-pyramid/971/
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  • http://martechconf.com/?utm_source=sel&utm_medium=standunit&utm_campaign=martech-video
  • http://martechconf.com/?utm_source=sel&utm_medium=textlink&utm_campaign=mt+home&utm_content=standunit+text
  • http://marketinglandevents.com/smx/advanced/?utm_source=sel&utm_medium=textlink&utm_campaign=smx+adv+2017&utm_content=standunit
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  • http://marketinglandevents.com/smx/advanced/agenda-at-a-glance/?utm_source=sel&utm_medium=standunit&utm_campaign=smx+adv+2017&utm_content=300x700+soldout
  • http://downloads.digitalmarketingdepot.com/INV_1802_RiseOfVoic_landingpage.html?utm_source=sel&utm_medium=textlink&utm_campaign=whtiepapers
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  • http://downloads.digitalmarketingdepot.com/ADT_1801_KeywrdDisc_landingpage.html?utm_source=sel&utm_medium=textlink&utm_campaign=whtiepapers
  • http://downloads.digitalmarketingdepot.com/TUN_1802_BuyVsDevel_landingpage.html?utm_source=sel&utm_medium=textlink&utm_campaign=whtiepapers
  • http://downloads.digitalmarketingdepot.com/MRP_1801_UltB2CRevn_landingpage.html?utm_source=sel&utm_medium=textlink&utm_campaign=whtiepapers
  • http://digitalmarketingdepot.com/library/white-papers
  • https://event.on24.com/wcc/r/1583087/9FF4B016F0ADFC5B270289FEB42CC196?partnerref=DMDhome
  • https://event.on24.com/wcc/r/1591958/0B3EAD0B75514734C340EFAFC70E6D6F?partnerref=selsidebar
  • https://event.on24.com/wcc/r/1582019/F30B68830F07D54416FB9970F3B4FCCA?partnerref=DMDhome
  • http://digitalmarketingdepot.com/library/webinars
  • http://downloads.digitalmarketingdepot.com/MIR_1610_ContMrktng_landingpagebuyersguide.html?utm_source=tdm&utm_medium=textlink&utm_campaign=sidebar
  • http://downloads.digitalmarketingdepot.com/MIR_1604_PredAnalyt_landingpagebuyersguide.html?utm_source=sel&utm_medium=textlink&utm_campaign=research
  • http://downloads.digitalmarketingdepot.com/MIR_1505_EntSocMdia_landingpage.html?utm_source=sel&utm_medium=textlink&utm_campaign=research
  • http://downloads.digitalmarketingdepot.com/MIR_1510_CallAnlytc_landingpagebuyersguide.html?utm_source=sel&utm_medium=textlink&utm_campaign=research
  • http://downloads.digitalmarketingdepot.com/MIR_1602_PaidMediaR_landingpagebuersguide.html?utm_source=tdm&utm_medium=textlink&utm_campaign=sidebar
  • http://downloads.digitalmarketingdepot.com/Marketing_Automation.html?utm_source=sel&utm_medium=textlink&utm_campaign=research
  • http://digitalmarketingdepot.com/library/research
  • https://itunes.apple.com/us/app/search-engine-land/id1015557452?ls=1&mt=8
  • https://play.google.com/store/apps/details?id=com.thirddoormedia.searchengineland
  • http://www.facebook.com/searchengineland
  • http://twitter.com/sengineland

Alexa Rank

Trafik sırası 7455
Reach Sıralaması 6169
En İyi Ülke United States
En İyi Ülke Sıralaması 4507

Alan Adı IP Bilgileri

ISP
IP
organizasyon
Şehir
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Saat dilimi
Boylam
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NoIndex, NoFollow, DoDollow Bağlantıları

Toplam NoIndex Bağlantıları 0
Toplam NoFollow Bağlantıları 14
Toplam DoFollow Bağlantıları 106
NoIndex Meta Robot Tarafından Etkinleştirildi? No
NoFollow Meta Robot Tarafından Etkinleştirildi? No

NoIndex Bağlantıları

NoFollow Bağlantıları

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  • <a rel="nofollow" href="https://event.on24.com/wcc/r/1591958/0B3EAD0B75514734C340EFAFC70E6D6F?partnerref=selsidebar" title="Posted 23 January 2018 | 9:03 pm" onclick="ga('send','event', 'promo', 'click', 'sidebar dmd webcast']);">Shop ‘til You Click: Creating Shopping Campaigns at Scale</a>
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  • <a rel="nofollow" href="http://downloads.digitalmarketingdepot.com/Marketing_Automation.html?utm_source=sel&utm_medium=textlink&utm_campaign=research" onclick="ga('send','event','promo','click','sidebar dmd research');">B2B Marketing Automation Platforms</a>


Bilgi tabanı

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Dostu Bağlantılar

Some links of your site are not SEO friendly.

Not SEO Friendly Links

  • https://searchengineland.com/events?utm_source=sel&utm_medium=textlink&utm_content=events+tile
  • https://searchengineland.com/events?utm_source=sel&utm_medium=textlink&utm_content=events+tile
  • https://searchengineland.com/guide/seo?utm_source=sel&utm_medium=display&utm_campaign=seoguide&utm_content=300x481-science


Bilgi tabanı
An SEO friendly link is roughly follows these rules. The url should contain dash as a separator, not to contain parameters and numbers and should be static urls.

To resolve this use these techniques.
1) Replace underscore or other separator by dash, clean url by deleting or replaceing number and parameters.
2) Marge your www and non www urls.
3) Do not use dynamic and related urls. Create an xml sitemap for proper indexing of search engine.
4) Block unfriendly and irrelevant links through robots.txt.
5) Endorse your canonical urls in canonical tag.
Learn more

favicon

Your site have favicon.

Learn more

Resim 'alt' Testi

Your site have 8 images without alt text.

Images Without alt

  • https://www.facebook.com/tr?id=423979991297359&ev=PageView&noscript=1
  • http://marketingland.com/images/partners/smxlogo_270x130.png
  • http://marketingland.com/images/mt-logo-updated.png
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/sponsors/invoca.png
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/icons/facebook.jpg
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/icons/twitter.jpg
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/1041060991/?guid=ON&script=0
  • //bat.bing.com/action/0?ti=5681447&Ver=2


Bilgi tabanı
An alternate title for image. Alt attribute content to describe an image. It is necessary for notifying search engine spider and improve actability to your website. So put a suitable title for your image at least those are your website content not including the images for designing your website. To resolve this put a suitable title in your alt attributes.
Learn more

DOC Türü

DOC Türü : <!DOCTYPE html>


Page have doc type.

Bilgi tabanı
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Amortismana tabi HTML Tag

Your site have 2 depreciated HTML tags.

Depreciated HTML Tags

  • applet : 0
  • basefont : 0
  • center : 2
  • dir : 0
  • font : 0
  • isindex : 0
  • menu : 0
  • s : 0
  • strike : 0
  • u : 0


Bilgi tabanı
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Sayfa Boyutu

HTML Sayfa Boyutu : 88 KB


HTML page size is <= 100KB

Bilgi tabanı
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size do this steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Sıkıştırma

GZIP Compressed Size : 19 KB


GZIP compression is enabled.

Bilgi tabanı
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Satır içi CSS

Your site have 21 inline css.

Satır içi CSS

  • <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=423979991297359&ev=PageView&noscript=1" />
  • <div id="div-gpt-ad-1377543511318-0" class="hidden-sm hidden-xs" style="width:1px; height:1px;"></div>
  • <span class="image" style="background-image:url('https://searchengineland.com/figz/wp-content/seloads/2017/12/sel_yir_ppc_2017_1920x1080-70x70.jpg');"></span>
  • <span class="image" style="background-image:url('https://searchengineland.com/figz/wp-content/seloads/2016/03/google-code-seo-algorithm3-ss-1920-70x70.jpg');"></span>
  • <span class="image" style="background-image:url('https://searchengineland.com/images/smxwest-90_70x70.jpg');"></span>
  • <span class="image" style="background-image:url('https://searchengineland.com/figz/wp-content/themes/searchengineland/img/placeholder/article/smx-video_650x255.png');"></span>
  • <div class="modal-content" style="background-color:#1C57A4;"></div>
  • <h3 style="padding-top: 8px !important;color:#fff;"></h3>
  • <a href="http://marketinglandevents.com/smx/?utm_source=sel&utm_medium=standunit&utm_campaign=smx-video" target="_blank" style="color: #fff;" onclick="ga('send','event','video landing page','click','smx');"></a>
  • <img src="http://marketingland.com/images/mt-logo-updated.png" class="img-responsive" style="padding-bottom:15px;">
  • <a target="_blank" onclick="ga('send','event','promo','click','sidebar martech conference');" href="https://martechconf.com/west/?utm_source=sel&utm_medium=textlink&utm_campaign=mt+west+2018&utm_content=standunit" style="text-decoration: underline;"></a>
  • <span class="image" style="background-image:url('https://searchengineland.com/figz/wp-content/themes/searchengineland/img/placeholder/article/video_mtc_650x320_v2.png');"></span>
  • <div class="modal-content" style="background-color:#f1824e;"></div>
  • <h3 style="margin-top: 8px !important;"></h3>
  • <a href="http://martechconf.com/?utm_source=sel&utm_medium=standunit&utm_campaign=martech-video" target="_blank" style="color: #fff;" onclick="ga('send','event','video landing page','click','martech');"></a>
  • <img style="margin: 0px 0px 10px 14px;" src="https://searchengineland.com/figz/wp-content/themes/searchengineland/img/icons/black-badge-appstore.png" alt="Download the Search Engine Land app on iTunes">
  • <img style="margin-left: 14px;" src="https://searchengineland.com/figz/wp-content/themes/searchengineland/img/icons/black-google-play-badge.png" alt="Download the Search Engine Land App on Google Play">
  • <div style="display: none;"></div>
  • <div style="display:inline;"></div>
  • <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/1041060991/?guid=ON&amp;script=0"/>
  • <img src="//bat.bing.com/action/0?ti=5681447&Ver=2" height="0" width="0" style="display:none; visibility: hidden;" />


Bilgi tabanı
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Dahili CSS

Your site have 1 internal css.

Bilgi tabanı
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

A PHP Error was encountered

Severity: Warning

Message: count(): Parameter must be an array or an object that implements Countable

Filename: site/report.php

Line Number: 1655

Mikro Veri Şeması Testi

Site failed micro data schema test.

Bilgi tabanı
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP ve DNS Raporu

IPv4 208.80.6.139
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1searchengineland.comIN530A208.80.6.139
2searchengineland.comIN20294NSns3.tigertech.org
3searchengineland.comIN20294NSns2.tigertech.biz
4searchengineland.comIN20294NSns1.tigertech.net
5searchengineland.comIN1799MX20mx3.tigertech.net
6searchengineland.comIN1799MX10mx1.tigertech.net
7searchengineland.comIN1799MX10mx2.tigertech.net

IP Canonicalization Test

Site failed IP canonicalization test.

Bilgi tabanı
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Testi

Site failed URL canonicalization test.

Bilgi tabanı
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Düz Metin E-posta Testi

Site passed plain text email test. No plain text email found.

Bilgi tabanı
Plain text email address is vulnerable to email scrapping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

CURL Yanıt

urlhttps://searchengineland.com/guide/what-is-seocontent typetext/html; charset=UTF-8
http code200header size406
request size179filetime-1
ssl verify result0redirect count0
total time1.532367namelookup time0.252723
connect time0.431522pretransfer time0.811452
size upload0size download90078
speed download58797speed upload0
download content length90078upload content length-1
starttransfer time0.99589redirect time0
redirect urlprimary ip208.80.6.139
certinfoprimary port443
local ip185.48.181.194local port48542

Mobil Dost Kontrol


Mobil Dostu: Bilinmiyor

Score : Unknown

Yerelleştirilmiş Kural Adı Kural Etkisi
No data to show.
CMS:
yerel:
Robotlu Kaynaklar:
Geçici Getirme Arızası Kaynaklar:

Google Page Speed ​​Insight (Mobil)

SAYFA HIZI

Kullanılabilirlik Puanı


Sayfa İstatistikleri


numberResources126numberHosts45
totalRequestBytes22654numberStaticResources73
htmlResponseBytes392028textResponseBytes129
overTheWireResponseBytes2961054cssResponseBytes517027
imageResponseBytes814561javascriptResponseBytes4366024
otherResponseBytes55380numberJsResources58
numberCssResources6


İçeriği Gizleyen Geçiş Reklamı Yüklemek Uygulama Önlemek

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Eklentileri kullanmaktan kaçının

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Viewportu Yapılandır

Your Page Specifies A Viewport Matching The Device's Size, Which Allows It To Render Properly On All Devices. Learn More About configuring viewports.

Görüntüyü Görünüm Penceresine Boyutlandır

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Boyut Hedefleri Uygun Şekilde Daralt

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="https://search…anking-factors">Chapter 1: Typ…uccess Factors</a> is close to 31 other tap targets
  • The tap target <a href="http://marketi…standunit+text">SMX West</a> is close to 1 other tap targets

Okunaklı Yazı Tipi Boyutlarını Kullanma

The text on your page is legible. Learn more about using legible font sizes.

Açılış Sayfası Yönlendirmeleri

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Sıkıştırma

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 16.8KiB ( 61%reduction ).

  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/logo/SEL-block-white.svgcould save 5.6KiB ( 61%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/logo/SEL-block.svgcould save 4.4KiB ( 60%reduction )
  • https://app-sj02.marketo.com/index.php/form/getForm?munchkinId=727-ZQE-044&form=5685&url=https%3A%2F%2Fsearchengineland.com%2Fguide%2Fwhat-is-seo&callback=jQuery1102019426893815398216_1518296275211&_=1518296275212could save 2.3KiB ( 62%reduction )
  • https://app-sj02.marketo.com/index.php/form/getForm?munchkinId=727-ZQE-044&form=5673&url=https%3A%2F%2Fsearchengineland.com%2Fguide%2Fwhat-is-seo&callback=jQuery1102019426893815398216_1518296275213&_=1518296275214could save 2.3KiB ( 62%reduction )
  • https://app-sj02.marketo.com/index.php/form/getForm?munchkinId=727-ZQE-044&form=5691&url=https%3A%2F%2Fsearchengineland.com%2Fguide%2Fwhat-is-seo&callback=jQuery1102019426893815398216_1518296275209&_=1518296275210could save 2.3KiB ( 62%reduction )

Tarayıcı Önbelleğini Kaldıraç Edin

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://app-sj02.marketo.com/js/forms2/css/forms2-theme-simple.css
  • https://app-sj02.marketo.com/js/forms2/css/forms2.css
  • https://app-sj02.marketo.com/js/forms2/js/forms2.min.js
  • https://munchkin.marketo.net/munchkin.js
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/css/searchengineland-bootstrap.css
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/logo/SEL-block-white.svg
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/logo/SEL-block.svg
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/style.css
  • https://m.addthisedge.com/live/boost/ra-53e918f660794f37/_ate.track.config_resp
  • https://cdn.syndication.twimg.com/widgets/followbutton/info.json?callback=__twttr.setFollowersCountAndFollowing&lang=en&screen_names=sengineland
  • https://s7.addthis.com/js/300/addthis_widget.js
  • https://syndication.twitter.com/settings
  • https://static.doubleclick.net/instream/ad_status.js
  • https://www.googletagservices.com/tag/js/gpt.js
  • https://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/en_US/sdk.js
  • https://connect.facebook.net/signals/config/423979991297359?v=2.8.11&r=stable
  • https://apis.google.com/js/platform.js
  • https://bat.bing.com/bat.js
  • https://platform.twitter.com/widgets.js
  • https://pagead2.googlesyndication.com/pagead/osd.js
  • https://www.googleadservices.com/pagead/conversion.js
  • https://static.chartbeat.com/js/chartbeat.js
  • https://static.chartbeat.com/js/chartbeat_mab.js
  • https://www.google-analytics.com/analytics.js
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery-1.11.0.min.js?ver=1.11.0
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery-ui-1.10.3.custom.min.js?ver=1.10.3
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.ba-throttle-debounce.min.js?ver=1.1
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.countdown.min.js?ver=2.0.4
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/modernizr.custom.js?ver=1.0
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/modules/sharing_controls.js
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/script.js?ver=1.0
  • https://searchengineland.com/figz/wp-includes/js/wp-embed.min.js?ver=4.8.5
  • https://searchengineland.com/figz/wp-includes/js/wp-emoji-release.min.js?ver=4.8.5
  • https://searchengineland.com/js/ga_social_tracking.js

Sunucu Yanıt Süresi

Your server responded quickly. Learn more about server response time optimization.

CSS'yi minify

Compacting CSS code can save many bytes of data and speed up download and parse times.
CSS'yi minify for the following resources to reduce their size by 3.6KiB ( 13%reduction ).

  • https://searchengineland.com/figz/wp-content/themes/searchengineland/css/searchengineland-bootstrap.csscould save 2.1KiB ( 11%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/style.csscould save 1KiB ( 22%reduction )
  • https://app-sj02.marketo.com/js/forms2/css/forms2.csscould save 404B ( 16%reduction )

HTML'yi minify

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
HTML'yi minify for the following resources to reduce their size by 1.9KiB ( 11%reduction ).

  • https://searchengineland.com/guide/what-is-seocould save 1.9KiB ( 11%reduction )

JavaScript'i küçült

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
JavaScript'i küçült for the following resources to reduce their size by 3.2KiB ( 33%reduction ).

  • https://searchengineland.com/js/ga_social_tracking.js could save 1.1KiB ( 65%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/modules/sharing_controls.js could save 952B ( 26%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.countdown.min.js?ver=2.0.4 could save 709B ( 34%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/modernizr.custom.js?ver=1.0 could save 264B ( 20%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.ba-throttle-debounce.min.js?ver=1.1 could save 147B ( 32%reduction )
  • https://munchkin.marketo.net/munchkin.js could save 102B ( 14%reduction )

JavaScript ve CSS'yi render engelleme

Your page has (7) blocking script resources and (3) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/modernizr.custom.js?ver=1.0
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery-1.11.0.min.js?ver=1.11.0
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery-ui-1.10.3.custom.min.js?ver=1.10.3
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.ba-throttle-debounce.min.js?ver=1.1
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.countdown.min.js?ver=2.0.4
  • https://app-sj02.marketo.com/js/forms2/js/forms2.min.js
  • https://app-sj02.marketo.com/js/forms2/js/forms2.min.js

Render-blocking CSS

  • https://searchengineland.com/figz/wp-content/themes/searchengineland/css/searchengineland-bootstrap.css
  • https://fonts.googleapis.com/css?family=Oswald:300,400,700
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/style.css

Resimleri En İyileştir

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 86.6KiB ( 42%reduction ).

  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/icons/twitter.jpg could save 23.2KiB ( 97%reduction )
  • https://searchengineland.com/images/seogd_300x481_a.jpg could save 17.4KiB ( 29%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/icons/facebook.jpg could save 16.5KiB ( 96%reduction )
  • https://tpc.googlesyndication.com/simgad/16791786411999319854 could save 11.1KiB ( 23%reduction )
  • https://marketingland.com/images/mt-logo-updated.png could save 9.8KiB ( 36%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/sponsors/invoca.png could save 3.8KiB ( 46%reduction )
  • https://marketingland.com/images/partners/smxlogo_270x130.png could save 2.1KiB ( 18%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/icons/black-google-play-badge.png could save 1.1KiB ( 32%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/icons/black-badge-appstore.png could save 963B ( 30%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/icons/share-header.png could save 486B ( 50%reduction )
  • https://searchengineland.com/images/icons/linkedin_24x24.png could save 174B ( 11%reduction )

Görünür İçeriği Önceliklendirme

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Sayfa İstatistikleri


numberResources132numberHosts44
totalRequestBytes24389numberStaticResources76
htmlResponseBytes418223textResponseBytes129
overTheWireResponseBytes3017808cssResponseBytes498831
imageResponseBytes812019javascriptResponseBytes4374352
otherResponseBytes68058numberJsResources57
numberCssResources6


SAYFA HIZI

Açılış Sayfası Yönlendirmeleri

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Sıkıştırma

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 16.8KiB ( 61%reduction ).

  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/logo/SEL-block-white.svgcould save 5.6KiB ( 61%reduction )
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/logo/SEL-block.svgcould save 4.4KiB ( 60%reduction )
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Tarayıcı Önbelleğini Kaldıraç Edin

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://app-sj02.marketo.com/js/forms2/css/forms2-theme-simple.css
  • https://app-sj02.marketo.com/js/forms2/css/forms2.css
  • https://app-sj02.marketo.com/js/forms2/js/forms2.min.js
  • https://munchkin.marketo.net/munchkin.js
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/css/searchengineland-bootstrap.css
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/logo/SEL-block-white.svg
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/img/logo/SEL-block.svg
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/style.css
  • https://m.addthisedge.com/live/boost/ra-53e918f660794f37/_ate.track.config_resp
  • https://cdn.syndication.twimg.com/widgets/followbutton/info.json?callback=__twttr.setFollowersCountAndFollowing&lang=en&screen_names=sengineland
  • https://s7.addthis.com/js/300/addthis_widget.js
  • https://syndication.twitter.com/settings
  • https://static.doubleclick.net/instream/ad_status.js
  • https://www.googletagservices.com/tag/js/gpt.js
  • https://connect.facebook.net/en_US/fbevents.js
  • https://connect.facebook.net/en_US/sdk.js
  • https://connect.facebook.net/signals/config/423979991297359?v=2.8.11&r=stable
  • https://apis.google.com/js/platform.js
  • https://bat.bing.com/bat.js
  • https://platform.twitter.com/widgets.js
  • https://pagead2.googlesyndication.com/pagead/osd.js
  • https://www.googleadservices.com/pagead/conversion.js
  • https://static.chartbeat.com/js/chartbeat.js
  • https://static.chartbeat.com/js/chartbeat_mab.js
  • https://www.google-analytics.com/analytics.js
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  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/script.js?ver=1.0
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  • https://searchengineland.com/js/ga_social_tracking.js

Sunucu Yanıt Süresi

Your server responded quickly. Learn more about server response time optimization.

CSS'yi minify

Compacting CSS code can save many bytes of data and speed up download and parse times.
CSS'yi minify for the following resources to reduce their size by 3.6KiB ( 13%reduction ).

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  • https://app-sj02.marketo.com/js/forms2/css/forms2.csscould save 404B ( 16%reduction )

HTML'yi minify

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
HTML'yi minify for the following resources to reduce their size by 1.9KiB ( 11%reduction ).

  • https://searchengineland.com/guide/what-is-seocould save 1.9KiB ( 11%reduction )

JavaScript'i küçült

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
JavaScript'i küçült for the following resources to reduce their size by 3.2KiB ( 33%reduction ).

  • https://searchengineland.com/js/ga_social_tracking.jscould save 1.1KiB ( 65%reduction )
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JavaScript ve CSS'yi render engelleme

Your page has (6) blocking script resources and (3) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/modernizr.custom.js?ver=1.0
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery-1.11.0.min.js?ver=1.11.0
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery-ui-1.10.3.custom.min.js?ver=1.10.3
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.ba-throttle-debounce.min.js?ver=1.1
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/js/lib/jquery.countdown.min.js?ver=2.0.4
  • https://app-sj02.marketo.com/js/forms2/js/forms2.min.js

Render-blocking CSS

  • https://searchengineland.com/figz/wp-content/themes/searchengineland/css/searchengineland-bootstrap.css
  • https://fonts.googleapis.com/css?family=Oswald:300,400,700
  • https://searchengineland.com/figz/wp-content/themes/searchengineland/style.css

Resimleri En İyileştir

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 96.6KiB ( 42%reduction ).

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Görünür İçeriği Önceliklendirme

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.